
Marketing for Mobile Healthcare
Great care does not market itself. Led by Neil Rotroff, VP of Marketing at Mission Mobile Medical and co-author of A Guide to Mobile Health Marketing, this three-day course teaches participants how to build the community trust a mobile health program depends on. Traditional healthcare says “come to us.” A mobile program says “we are coming to you,” and that calls for a different kind of marketing. Participants learn to make the patient the hero and their program the trusted guide, work through the three messages and 4Ps of Mobile Health Marketing (position, promotion, place, and pricing) along with influencer, print, and social media tactics, then spend hands-on time building a marketing plan for their own program.
